Research and analytics firm Strategy Analytics has a new report out on the state of consumer satisfaction with in-car speech recognition systems and touchscreen user interfaces. The actual report is available for download behind a registration portal. However, they've disclosed enough information in their report title to tell us that consumer satisfaction is not on the rise! Perhaps that reality explains some of the acquisition activity in the automotive industry of late. Automakers needs to start thinking like software technology companies. If their existing culture prevents that from happening organically, it's probably time to buy someone that can bring that mindset to the company.
Source: Strategy Analytics
